Our goal is to increase Mojo, to raise a cat’s confidence. There is nothing in humiliation or punishment that will raise confidence. Even worse is a practice I’ve seen where humiliation is disguised as an attempt to “prove oneself alpha” over a cat. I’ll say it again: any type of punishment, however clever the “concept” we cloak it in, is anti-Mojo. Anything that serves the purpose of enforcing your dominance over your cat is anti-Mojo.

