Ed Kless

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Now ask yourself whether President Trump rewards his supporters in a predictable way or in an unpredictable way. Right, he is unpredictable as heck. In the morning he disappoints, but by lunchtime he delights. You never know what is coming. And that, in part, is why his supporters are addicted to him.
Win Bigly: Persuasion in a World Where Facts Don't Matter
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