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The Influential Mind: What the Brain Reveals About Our Power to Change Others, by Tali Sharot

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Numbers and statistics are necessary and wonderful for uncovering the truth, but they’re not enough to change beliefs, and they are practically useless for motivating action.
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The Influential Mind: What the Brain Reveals About Our Power to Change Others
The Influential Mind: What the Brain Reveals About Our Power to Change Others
by Tali Sharot
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