In the parlance of new Detroit, Zak Pashak isn’t just creating expensive bikes, he’s making sure people here are being lifted up by the rising tide of bicycle manufacturing. Phil Cooley isn’t just a profiteer, he’s participating in the burgeoning democracy of Detroit. Dan Gilbert’s favorite business phrase—“Do well by doing good”—seems to be the official slogan of the new Detroit, embraced by hundreds of young white entrepreneurs who believe they’re not only making money but helping rescue an entire city.
