Yet the virtue of humility is often the exception rather than the rule in our Cult of Self society—both in the world of business and outside it. I see three reasons for the sad state of affairs. First, people often confuse humility with low self-worth, and thus label it as undesirable, even though the opposite is true—because it means appreciating our weaknesses and keeping our successes in perspective, humility is actually a necessary ingredient for self-awareness. The second reason humility is in short supply is that to gain it, we must tame the powerful beast at the epicenter of the Cult of
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