If you’ve determined the product hasn’t made the grade, the first thing to do is to stop yourself from doing something that feels all too natural: guessing at what the elusive feature might be that may make your product more appealing to your customers. Sitting in an office with your smartest lieutenants and a whiteboard to hash out ideas for improvements may feel like exactly the right way to solve the problem, but trust us, that instinct is a head fake. It’s essential that you instead talk to users (on a deeper level than achieved through the aforementioned survey) to understand what the
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