Our global consumer culture has taught us to define ourselves in terms of our possessions and our purchasing power. We come to feel that being equal means adopting a similar lifestyle — a lifestyle that is largely constructed by corporations and promoted all over the world through social media. The global economy is fueled by the message that we are inadequate and incomplete as we are and we therefore need to acquire things to make up for that lack. The message is this: If you do not stay up to date with the latest trends in fashion and the latest version of personal electronics, you cannot
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