Since the dawn of time—or shortly thereafter—businesses have kept track of their earnings and expenditures using essentially the same method: Sales − Expenses = Profit If you manage the numbers like most entrepreneurs, you start with sales (the top line) and then subtract costs directly related to the delivery of your offering (product or service). Then you subtract all the other costs you incur to run your business: rent, utilities, employee salaries, office supplies, and other administrative expenses, sales commissions, taking your client out to lunch, signage, insurance, etc., etc. Then you
...more
Thiago Ghisi liked this
