1.Reciprocity – if you give someone a Christmas card, they will want to return the favor. 2.Likability – make yourself trustworthy. For instance, outline the negatives of dealing with you. 3.Consistency – ask someone for a favor. Now they will say to themselves, “I am the type of person who does James a favor.” 4.Social Proof – if you are trying to get someone to do X, show them that “a lot of your peers do X.” For instance, if you are at a bar and you are a guy trying to meet women, bring your women friends and not your guy friends with you. 5.Authority – “four out of five dentists say…”
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