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“Poisoning the well” is when someone attacks the character of a person so as to shift the attention away from the (possibly very valid) point being made.
Usually, it is people who are most inflicted with an issue that are able to speak out on the importance of it (even if it seems hypocritical on the surface).
Their primary relationship is to themselves, and they work on it tirelessly.
The main thing socially intelligent people understand is that your relationship to everyone else is an extension of your relationship to yourself.
