“Digital natives are actually the most interested in paper,” said Chris Harrold, the creative director at Mohawk Paper, an eighty-five-year-old paper company in upstate New York that supplies MOO. “They don’t have a nostalgic association with it. They find it really beautiful, and refreshing. Their digital devices are a commodity; a commodity delivery platform. But print has an ability to organize information in a special way. The web is just this endless loop of information.”
