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Here are some questions to ask yourself and your team in order to develop a marketing strategy that will serve your business: •What is the purpose of our marketing? •Who are we trying to reach? •What are the types of marketing we should use? Is content the right fit for us? •Do we have someone who can produce it? •Do we have good ideas about what our content would be focused on?
Content That Converts: How to Build a Profitable and Predictable B2B Content Marketing Strategy
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