Who is reading this content? The owner of a B2B service business. •What is the specific problem they are trying to solve by reading it? Creating a consistent flow of qualified leads into their business. •What is the higher order consequence they want to achieve by reading this? Building a predictable stream of revenue and stability into their business (and, by proxy, the rest of their lives). •What is the precise solution you can deliver that helps them achieve that outcome? A step-by-step guide that shows them how to create content assets and systems that create traffic, capture leads and
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