Normal people (bless them) have been trained to think creativity is something fluffy. Like it's more a hobby than a habit and more a luxury than a requirement. They will laugh and file you in the same part of their brain as little Jimmy and his mud pies. Luckily, I’ve found a secret around this, a way to avoid the condescending looks, the raised eyebrows, and the thinly veiled disbelief. Just say "It's for work."
