The #1 question that writers ask themselves: “I’ve got a million ideas. How do I know which one to work on?” Answer: Write your White Whale. Which idea, of all those swimming inside your brain, are you compelled to pursue the way Ahab was driven to hunt Moby Dick? Here’s how you know—you’re scared to death of it. It’s good to be scared. You should be scared. Mediocre ideas never elevate the heart rate. Great ones make you break out in a sweat.
