Iain  Lennon

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Early on in the life of Facebook, Mark Zuckerberg would talk about a grand ambition of connecting everyone in the world on his platform, but that suit would’ve been way too large for the young company. The early POV was built around connecting college students, while Zuckerberg kept the grand vision in his pocket until the time was right to make it the institutional POV.
Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
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