Iain ’s Kindle Notes & Highlights

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets, by Al Ramadan

Remember what we said earlier: whoever frames the problem best has the best chance of winning the category.

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Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets

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