software crisis was to apply more and better interactive computing, à la Dynamic Modeling. But to programmers who worked in the commercial sector—which was to say, most programmers—the answer was very different. In their world, software was a product to be gotten out the door, on time and within budget. So their instinctive reaction was to adopt an industrial approach, with an ever-increasing emphasis on planning, discipline, documentation, coordination, and control. Perhaps not surprisingly, this instinct also fitted in perfectly with the batch process-oriented, think-it-through-ahead-of-time
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History of shift to industry approach to software development. Top-down approach.
