Akshay Jain

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Pavlov recognized its purpose in the label he gave it: the investigatory reflex. He understood that in order to survive, any animal needs to be acutely aware of immediate changes to its environment, investigating and evaluating these differences for the dangers or opportunities they might present. So forceful is this reflex that it supersedes all other operations.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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