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Akshay Jain
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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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These principles are highly effective general generators of acceptance because they typically counsel people correctly regarding when to say yes to influence attempts.
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Pre-Suasion: A Revolutionary Way to Influence and Persuade
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert B. Cialdini
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