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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

Thus, when unity is made focal, all kinds of desirable concepts besides helpfulness are readied for action.)

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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