But more telling for me as a persuasion scientist attuned to pre-suasive approaches was how Mr. Buffett began that all-important section. In characteristic fashion, he reestablished his trustworthiness by being up front about a potential weakness: “Now let’s look at the road ahead. Bear in mind that if I had attempted 50 years ago to gauge what was coming, certain of my predictions would have been far off the mark.” Then he did something I’d never seen or heard him do in any public forum. He added, “With that warning, I will tell you what I would say to my family today if they asked me about
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