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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

The Arons and their coworkers helped explain this kind of willing assent by showing how extended reciprocal exchanges bind the transactors together.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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