Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

Hence, even the most careful-minded of us are increasingly likely to react automatically to the cues for action that exist in those settings. So, given the quickening pace and concentration-disrupting character of today’s world, are we all fated to be bozos on this bus? Not if, rather than raging against the invading automaticity, we invite it in but take systematic control of the way it operates on us. We have to become interior designers of our regular living spaces, furnishing them with features that will send us unthinkingly in the directions we most want to go in those spaces. This approach provides another way (besides making immediate, forceful commitments) to arrange for initially formed preferences to guide our future actions. By assuring that we regularly encounter cues that automatically link to and activate those preferences, we can commission the machinery in our behalf.