Akshay Jain

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First (and altogether consistent with the beer garden series of events), on a task that we feel committed to performing, we will remember all sorts of elements of it better if we have not yet had the chance to finish, because our attention will remain drawn to it. Second, if we are engaged in such a task and are interrupted or pulled away, we’ll feel a discomforting, gnawing desire to get back to it. That desire—which also pushes us to return to incomplete narratives, unresolved problems, unanswered questions, and unachieved goals—reflects a craving for cognitive closure.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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