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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

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Research on cognitive functioning shows us the form of the fee: when attention is paid to something, the price is attention lost to something else.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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