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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

The outcomes were always the same: whomever’s face was more visible was judged to be more causal.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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