Pre-Suasion: A Revolutionary Way to Influence and Persuade
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Read between November 9, 2016 - March 2, 2018
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Just because we can use psychological tactics to gain consent doesn’t mean we are entitled to them.
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Whether operating as a moment monitor or a moment maker, the individual who knows how to time a request, recommendation, or proposal properly will do exceedingly well.
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in deciding whether a possibility is correct, people typically look for hits rather than misses; for confirmations of the idea rather than for disconfirmations. It is easier to register the presence of something than its absence.
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that the lack of something can convey the telling presence of something:
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the media love to pitch and the public loves to catch.
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what’s-focal-is-presumed-causal phenomenon.
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“There is no refuge from confession but suicide; and suicide is a confession.”
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have a suggestion: blame me. Say that, although you’d like to cooperate fully on your own, you once read a book that urged you to consider extensive police questioning unsafe, even for innocent individuals.
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the best indicator of a breakup was not how much love they felt for their partner two months earlier or how satisfied they were with their relationship at that time or even how long they had wanted it to last. It was how much they were regularly aware of and attentive to the hotties around them back then.
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attentiveness to attractive alternatives, as it might well offer an early signal of a partnership in peril.33
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“You use your cuts to get people to swing attention to the parts of your message you really want them to focus on.”
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Just as amino acids can be called the building blocks of life, associations can be called the building blocks of thought.49
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the main purpose of speech is to direct listeners’ attention to a selected sector of reality. Once that is accomplished, the listeners’ existing associations to the now-spotlighted sector will take over to determine the reaction.
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He who wants to persuade should put his trust not in the right argument, but in the right word.
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to make it climb, make it rhyme.
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you’re much more persistent when you’re confident in your abilities.”
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what is more accessible in mind becomes more probable in action,
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people don’t care how much you know until they know how much you care.
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“The messenger is the message.”
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“Anything too stupid to be spoken,” he asserted, “is sung.”
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Do not seek dishonest gains; dishonest
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gains are losses.
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those who cheat for you will cheat against you.
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WHO WE ARE IS WHERE WE ARE
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But the rule for reciprocation, which states that those who give first are entitled to receive in return,
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Lastly, these findings tell me that the answer to the question of whether, as a group, MDs are primarily patient-serving or self-serving is . . . yes. They are each, depending on their attentional focus at the time.
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