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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

Since Aristotle’s Poetics (circa 350 BCE), communicators have been advised to use metaphor to get their points across.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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