Jeff Gabriel

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For instance, such games make players more likely to deliver loud blasts of noise into the ears of someone who has annoyed them. The reason? The games plant aggression-related thoughts in players’ heads, and the resulting easy contact with those thoughts provokes aggressiveness.
Jeff Gabriel
Interesting take. used to seeing no measurable result in other studies.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
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