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Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert B. Cialdini

In addition to clarifying what’s right morally, social proof reduces uncertainty about what’s right pragmatically.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

by Robert B. Cialdini

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