in the summer of 2013 the British division of Coca-Cola replaced its own package branding with one or another of 150 of the most common first names in the United Kingdom—doing so on 100 million packs of their product! What could justify the expense? Similar programs in Australia and New Zealand had boosted sales significantly in those regions the year before. When finally tried in the United States, it produced the first increase in Coke sales in a decade.
