Scaling Lean: Mastering the Key Metrics for Startup Growth

by Ash Maurya

“In God we trust. All others bring data.” —W. EDWARDS DEMING

That metric is traction: the rate at which a business model captures monetizable value from its users.

“Waste is any human activity which absorbs resources but creates no value.”

“The essence of strategy is choosing what not to do.” —MICHAEL PORTER