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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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had a ball.” Great, you had fun. “I had a ball but I lost it.” Not so much fun! But in a certain context, the same phrase goes back to being about having a blast:
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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