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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, by Eric Siegel

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you torture the data long enough, it will confess. —Ronald Coase, Professor of Economics, University of Chicago There are three kinds of lies: lies, damned lies, and
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
by Eric Siegel
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