George Bounacos

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Female-named hurricanes are more deadly. Based on a study of the most damaging hurricanes in the United States during six recent decades, the ones with “relatively feminine” names killed an average of 42 people, almost three times the 15 killed by hurricanes with “relatively male” names. University researchers This may result from “a hazardous form of implicit sexism.” Psychological experiments in a related study “suggested that this is because feminine- versus masculine-named hurricanes are perceived as less risky and thus motivate less preparedness.…Individuals systematically underestimate ...more
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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