George Bounacos

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Divide and conquer and then divide some more, breaking down to smaller and smaller groups. And yet, as we'll discover, don't go too far. This learning method, called decision trees, isn't the only way to create a predictive model, but it's consistently voted as the most or second most popular by practitioners, due to its balance of relative simplicity with effectiveness.
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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