With structure, on the other hand, you can ensure that you regularly schedule blocks to grapple with a new idea, or work deeply on something challenging, or brainstorm for a fixed period—the type of commitment more likely to instigate innovation. (Recall, for example, the discussion in Rule #1 about the rigid rituals followed by many great creative thinkers.) And because you’re willing to abandon your plan when an innovative idea arises, you’re just as well suited as the distracted creative to follow up when the muse strikes.
