Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

A framework is a guide. It makes you agile and adaptive because it can be leveraged across different situations, freeing you to focus on your message rather than the time-consuming effort of rethinking your process each time.