Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Hold the cheese. Never use cheesy schemes or tricks. Tricks don't work. They harm your credibility and you'll end up on the gatekeeper's do-not-talk-to list, which means it will have to snow at the equator before you get through.