Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

The Law of Replacement is a critical concept to internalize because failure to heed this law is the reason salespeople get on, and stay on, roller coasters. Up and down. Up and down. Until one day they get so far down that they can't get back up again.