Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

Basic neuroscience refutes the delusional human belief that we are good at multitasking. Our brains don't actually multitask. Instead, when we are working on more than one thing at a time, our brain cycles back and forth between those things. It does this so fast that we have the illusion of multitasking. Which is why we suck at it.