Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb Blount)

by Jeb Blount

the five Cs of social prospecting along with the five categories of social selling tools that help you become more efficient and effective in your efforts. Five Objectives of Social Prospecting (Outcomes) The Five Cs of the Social Prospecting Process (Effective) Social Prospecting Tools (Efficient) Personal branding and building familiarity Connecting Engagement tools Inbound prospecting via education and insights Content creation Creation tools Trigger-event and buying-cycle awareness Content curation Curation tools Research and information gathering Conversion Distribution tools Outbound prospecting via direct engagement Consistency Intelligence and data tools

social selling