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it is the customers, rather than the managers, who really determine what a firm will do. It is forces outside the organization, rather than the managers within it, that dictate the company’s course. Resource dependence theorists conclude that the real role of managers in companies whose people and systems are well-adapted to survival is, therefore, only a symbolic one.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
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