In the fall of 2012, Tom Cochran, the chief technology officer of Atlantic Media, became alarmed at how much time he seemed to spend on e-mail. So like any good techie, he decided to quantify this unease. Observing his own behavior, he measured that in a single week he received 511 e-mail messages and sent 284. This averaged to around 160 e-mails per day over a five-day workweek. Calculating further, Cochran noted that even if he managed to spend only thirty seconds per message on average, this still added up to almost an hour and a half per day dedicated to moving information around like a
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