Today, when the free market is coming to an end, those in control of the system are entrenching themselves in advertising.* It strengthens the bond which shackles consumers to the big combines. Only those who can keep paying the exorbitant fees charged by the advertising agencies, and most of all by radio itself, that is, those who are already part of the system or are co-opted into it by the decisions of banks and industrial capital, can enter the pseudomarket as sellers. The costs of advertising, which finally flow back into the pockets of the combines,* spare them the troublesome task of
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