Divide your time into two main phases. In the first phase, utilize divergent thinking activities with which you can generate a large number of possible solutions without concern about their validity or quality. In the second phase, plan for convergent activities that push participants to examine the proposed ideas, looking for ways to categorize, consolidate, and eliminate ideas. Incorporate critique as part of the second phase to ensure that ideas are being kept or eliminated based on their strengths with respect to the product’s objectives. Central
