Kim Jong-il was described by the Pyongyang propaganda machine as ‘Dear Leader, who is a perfect incarnation of the appearance that a leader should have’, ‘Guiding Sun Ray’, ‘Shining Star of Paektu Mountain’, ‘World Leader of the twenty-first century’ and ‘Great Man who descended from heaven’, as well as ‘Eternal Bosom of Hot Love’. His father had very similar titles, as does his son.
