Cons work so widely because, in a sense, we want them to. We want to believe the tale. And we want to believe things that are too good to be true more than anything. Cons aren’t about money or about love. They are about our beliefs. We are savvy investors. We are discerning with our love interests. We have a stellar reputation. We are, fundamentally, people to whom good things happen with good reason. We live in a world full of wonder—not a world of uncertainty and negativity. We live in a world where good things happen to those who wait. The teller of the tale has us hooked.
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