Common Stocks and Uncommon Profits and Other Writings (Wiley Investment Classics)

by Philip A. Fisher

The key? Focus on customers, competitors, and suppliers.

study indicates that the greatest investment reward comes to those who by good luck or good sense find the occasional company that over the years can grow in sales and profits far more than industry as a whole.

Go to five companies in an industry, ask each of them intelligent questions about the points of strength and weakness of the other four, and nine times out of ten a surprisingly detailed and accurate picture of all five will emerge.

Why shouldvi buy you but not them?

POINT 1. Does the company have products or services with sufficient market potential to make possible a sizable increase in sales for at least several years?

Correctly judging the long-range sales curve of a company is of extreme importance to the investor.